In 1934, Kontex was established in Imabari City in the Shikoku region of Japan. Imabari hosts a large cotton processing and dyeing industry, with a long history in producing more than 60% of towels in the country.
(Photos: Courtesy of Kontex)
Kontex seeks the most suitable type of cotton for towels and gently spins it into soft yarn. Since such delicate threads cannot withstand the stresses from modern high-speed weaving machines, Kontex artisans builds upon traditional weaving techniques and uses old low-speed machines to weave their towels. The refined properties of the yarn henceforth stay intact, giving Kontex towels their unique, beautiful, and soft texture.
"Introducing the towels as soft as the sense of happiness."
In Saijo near Imabari, Kontex washes all their finished towels with the melting snow water from Mountain Ishizuchi. The water in Saijo is among the softest waters in the world, allowing Kontex towels to be cleansed thoroughly of starch, wax, and other additives used during manufacturing. This final process not only enables the towels to be highly absorbent at the very first use, but also guarantees that each towel is free of impurities when it touches your skin.