A quiet little town on the banks of the Niger River, Segou is known as the capital of mud cloth. Textile designer Boubacar Doumbia built his workshop there 16 years ago, named it Ndomo - which means "the quest for knowledge" in local Bambara language, and welcomed young people who had no opportunity to receive formal education into his collective.
A quiet little town on the banks of the Niger River, Segou is known as the capital of mud cloth. Textile designer Boubacar Doumbia built his workshop there 16 years ago, named it Ndomo - which means "the quest for knowledge" in local Bambara language, and welcomed young people who had no opportunity to receive formal education into his collective.
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Embroidered by hand on locally sourced cotton, this pillow is a fusion of traditional Pakistani motifs, colors, and exquisite embroidery skills. One artisan takes on one piece, and spends several days working on it from beginning to end. The delicate mixture of colors and the complex, three-dimensional patterns can only be achieved by hand embroidery.
These beautiful works are made possible under the collaboration between the World Bank, the Japanese Social Development Fund, and the Indus Heritage Trust. Since 2014, they have been working with some 2,600 grass-root embroiderers in rural areas of South Punjab and Sindh, Pakistan, greatly improving their livelihoods while preserving Pakistan's traditional crafts.
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