Spotlight on India: An Impactful Artisan Business

MINZUU Blog - Meet Our Artisans: Mela Artisans

Can a for-profit entity create impactful change in communities? 

The answer is, yes, as proven by our partner Mela Artisans. In last year alone, Mela Artisans created nearly 7,000 full-time jobs for artisans in India, with 4,195 of them being women. By connecting local artisans to the markets beyond their reach, they provided about 100,000 days of employment for communities throughout India.

Mela Artisans wood carving

The deepest impact is in the state of Uttar Pradesh, where Mela Artisans procures a large amount of metal, bone/horn, and wood items for their home collection. Uttar Pradesh is the largest and most populous state in India, and yet one of the poorest. Mela Artisans is committed to create employment and increasing the income for artisans there. They believe that the answer to the state's economic struggle lies in jobs, not charity, for only jobs can keep artisans out of poverty and their craft traditions alive.

Beyond creating employment, Mela Artisans also strives to give 1% of their sales back into the artisan communities. They partnered with local NGOs to deliver eyeglasses, solar lanterns, and medical checkups to artisans in Kashmir, Erode, Jaipur, and other regions in South India, protecting artisans' ability to work and to improve their livelihoods.


( For a more detailed report, visit Mela Artisans' blog HERE )

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